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About Us

The Premier Online Resource for the
Anglers Every Need

We offer you the best selection of rods, reels, baits, tackle and accessories at affordable, every day low prices! Stocking over 11,000 products from more than 150 of your favorite brands, Fishermans Choice is the only choice for recreational and tournament anglers looking for:

  • the best selection
  • the best prices
  • the most knowledgeable staff
  • exceptional customer service

In the greater Phoenix, Arizona area?

Fishermans Choice Pro Shop also offers the widest selection of Live Bait, including waterdogs, minnows, worms & frozen anchovies.